Social Media
Social media is one of the fastest growing marketing channels for growing your business. It includes social media sites like Facebook and MySpace as well as business networks liked LinkedIn and Xing. It includes blog platforms such as TypePad and WordPress, and even micro blogs like Twitter. Social media encompasses wikis, podcasts and popular video sharing sites like YouTube and Google Video.
Web 2.0 is a collection of these tools and technologies which allow you to connect and collaborate with others. These new channels of distribution open up new opportunities for you to market who you are and what you do to a global audience.
Social Networking Starter Package – We set you up on LinkedIn, Facebook, and Twitter. If you already have one or more of these accounts, we’ll substitute in Xing, Ziggs, Ziki, Naymz or another social network on our list.
Twitter Strategy Package – We help you to setup and customize Twitter for your business and provide coaching to help you design a working strategy to use this tool effectively.
Squidoo to Go™ - We set up a basic business lens and other related lenses to promote you and your business which you can continue to update going forward.
Online Identity and Personal Branding Packages
Tara is a Certified Online Identity Strategist as well as a Certified Personal Branding Strategist. Online Identity Management encompasses a variety of services including measuring and monitoring of your online presence, consulting about how to improve your online visibility, as well as implementation of specific online identity strategies.
Online Identity Evaluation Package – Includes an introduction to your online identity, evaluation of your current Online ID score, review of 5 – 7 online identity strategies that you may wish to implement, and creation of a mini Online Identity Action Plan™.
Online Identity Quarterly Maintenance Package - Includes monthly monitoring of your Online Identity as well as a one hour consultation on strategies to increase your online identity footprint for the following quarter. Additional services to implement these strategies can be added if desired.
360Reach Personal Brand Assessment - 360Reach is the first and only web-based personal brand assessment in the world and is the first step in the personal branding process. A completely anonymous, web-based assessment, this tool can provide you with insight into how others perceive you. You’ll receive input about your most prominent brand attributes, your strengths and other valuable information that will help you fine-tune your message to your target market. Includes 360Reach Personal Brand Assessment and consultation.
Basic Personal Brand Coaching Program (8-week Coaching Intensive) – Includes the 360 Personal Brand Assessment; an introduction to personal branding; assistance with defining your vision, passion, values, and goals; guidance on developing your personal brand statement and personal brand profile; identification of brand strategies that you want to implement to support and grow your brand presence; assistance with development of your brand communication plan. There are a number of hands-on exercises that need to be completed in a sequence in order to proceed through the process.
Professional Biography Services -A corporate or professional profile or biography is a necessary addition to your online portfolio. Whether for a social networking site or for your blog or website, you must have a focused summary of who you are that focuses your value in a way that speaks to your target market.
Corporate / Professional Profile Package – We interview and write a comprehensive corporate or professional profile. We include 2 edits as well as a mini-version to use when you only want to include a 2- or 3-sentence summary.
Profile Lite – Using a profile you supply to us, we provide rewriting and editing to make your finest qualities shine through.